Writing for Web
writing copy
Selling Copy / Descriptive Copy
The bread-and-butter of copy—selling or descriptive copy. I have 7+ years of writing copy about various products, physical and digital, for publishing, media, and technology companies. Key skills I bring to this are concise and effective language and a keen awareness of both the human audience and SEO considerations.
Descriptive Copy: Educational Worksheets
Role: Editor, Education.com (2017-2020)
Product: Educational Worksheets
https://www.education.com/worksheet/article/time-practice/
https://www.education.com/worksheet/article/spell-out-short-vowel-words-2018/
Descriptive Copy: Indie Game
Role: Designer/Producer, Word of Mouth Indie Games (2018)
Product: 3D Indie Game/Puzzle Platformer
https://wordofmouthgames.itch.io/metamorphic
Selling Copy: Young Adult Novel
Role: Editorial Assistant, HarperCollins (2015-2016)
Product: Young Adult Novel
https://www.harpercollins.com/products/unplugged-donna-freitas?variant=32122648657954
Selling Copy: Middle Grade Novel
Role: Editorial Assistant, HarperCollins (2015-2016)
Product: Middle Grade Novel
https://www.harpercollins.com/products/darkmouth-2-worlds-explode-shane-hegarty?variant=32208110420002
Selling Copy: Children’s Book
Role: Editorial Assistant, HarperCollins (2015-2016)
Product: Children’s Book
https://www.harpercollins.com/products/the-little-house-book-of-wisdom-laura-ingalls-wilder?variant=32208021127202
Teaser Copy / Taglines
What’s that? Let’s pull people in with teaser copy and taglines! As above, I have over 7 years of experience with short form copy that engages the reader and peaks the audience’s interest. When you only have a sentence or a handful of words to work with, practice makes perfect. I have a large amount of experience crafting such pieces of language.
Teaser Copy: Indie Game
Role: Consulting Programmer/Designer, Word of Mouth Indie Games (2019)
Product: Narrative Game/Visual Novel
https://store.steampowered.com/app/1044750/QA_A_LightRoasted_Romance/
Teaser Copy: Newspaper Insert
Role: Journalist/Copy Editor, Mediaplanet (2017-2018)
Product: Newspaper Insert/Special Issue
https://mediaplanet.com/us/
Cover Tagline: Middle Grade Novel
Role: Editorial Assistant, HarperCollins (2015-2016)
Product: Middle Grade Novel
https://www.harpercollins.com/products/the-countdown-conspiracy-katie-slivensky?variant=32205818495010
Microcopy / Calls to Action
The shortest form of copy—perfect for when you need to label a button or just holler at users to do something. I have worked on this skill sporadically over the years, often to support publishing needs for media and journalism or within creative projects (such as games) to fill out the written side of a multimedia project.
Menu Buttons/Microcopy: Indie Game
Role: Designer/Producer, Word of Mouth Indie Games (2018)
Product: 3D Indie Game/Puzzle Platformer
https://wordofmouthgames.itch.io/metamorphic
Call-to-Action Line: Educational Content
Role: Editor, Education.com (2017-2020)
Product: Educational Worksheet
https://www.education.com/worksheet/article/fact-families-third/